Online Reputation Management for Successful Online Public Relations

February 22, 2015 7:15 am | Social Media, World Media |

More and more companies are harnessing the power of social media in terms of promoting their online presence. This is a far cry from how businesses promoted themselves as recently as six years ago. They would spends a big amount of money on newspaper ads, radio mentions and even TV airtime – which could amount to tens of thousands of dollars. When things go wrong or when there is something huge to promote such as signing a celebrity endorser, a public relations person is employed to handle the job. This person spins press releases, goes on TV for interviews guestings. It was expensive, it was tedious, it is also outdated.

One of the admirable things about social media is that it places everyone on equal footing. The small restaurant page may be getting the same if not more traction than the large fast food chain. It’s all about how people respond to the business and how well the business responds to them. If the small restaurant constantly posts pictures, sends coupon discounts or alerts via email and social media, there’s no reason why this place cannot become the most popular joint on the block. Who doesn’t want a decent, freshly prepared meal made with fresh produce anyway? People like knowing what you have and what you can offer them as opposed to just ordering from a fast food menu. In this day and age when people are conscious about what they eat, giving them healthier options for a reasonable price is just what they want.

Going back to online reputation management and how it generates a solid and successful online presence, engaging your audience or market is key. Reply to comments, acknowledge tweets, like shares and posts showing your establishment and so on and so forth. Being in the here and now is what makes people come to you. They like being informed of sales or specials between certain hours or being sent SMS alerts about free drinks on ladies’ night. If it’s too much for one person to handle, you can opt to use an online reputation management tool or software and have it run by people who have been doing this for a long time.

You can learn more when you go to www.loadspark.com and find out more about online reputation management. Your company or business needs to be one step ahead of the competition, and being responsive to your audience can be your edge over everyone else.

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Hiring a dog walker

July 24, 2014 7:36 pm | Media Posts, New Media |

Jessie the DogMost dog owners today may not be able to spend as much time as they would desire with their dogs. Job schedules or inevitable visits out of town may necessitate hiring a dog walker or taking the dog to a company like Happy Paws & Company. This may also be necessary if your dog is not getting enough exercise. It may be because you are incapacitated and cannot walk your dog. Moreover, if you are planning to travel out of town, having a dog walker may be a good idea. A dog walker also helps in developing routine. It can also have lasting health benefits for your dog. It is however important to be extra cautious when looking for a dog walker. This is a person you will entrust your pet as well as your home, in case you will be away. There are many options and considerations when it comes to hiring a dog walker. Here is how to hire a dog walker:

  • Firstly do some good research and find out as much as you can about local dog walkers in your area. Consider you needs, whether you want a professional dog walker attached to a company or an independent one. Both have to be certified and with the relevant documentation. The internet is a good place to start. You can just key in the name of your town and state and search for companies or individuals who offer dog walking services. A background check is a must in both cases. It will not hurt you to look for one with experience. Ask about their training in emergency situations. A very important consideration is whether they have bonding or liability insurance. They should be able to present certificates. Feel free to ask for references from a couple of their current clients.
  • Work out the little details; how long can they be available. The best ones should fit into your schedule and available when you need them. How much it will cost you and the mode of payment; will they walk you dog only, or will it be a group walk? If at this point it seems to be working out, you may now discuss any special needs your dog may have. You may also share about your dog’s medical condition. Fill all the needed paper work and introduce your dog to the walker. This is necessary so that your dog does not react negatively when the walker comes into your home when you are not around.
  • You may now feel free to give them an extra set of keys to your home after all the necessary consultations have been made and you feel confident about the dog walker.
  • An option that some people will consider, is hiring your friend, neighbor or relative who may be available. If this can work out for you, it is a viable option.

Having a dog walker will provide your dog with the opportunity to socialize well, and have consistent care and meals. It also means that you will not have to worry about accidents in the house.

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Business Tactics are not Sleazy

May 23, 2014 4:38 am | Business Media, Digital Media |

salve-a-terra--twitter_4251_1280x800In this day and time, it’s a pretty known fact that we heavily rely on the internet. And it’s not just the internet as a whole, but more on social networking sites littering the internet. With thousands to millions of viewers every day, it’s no wonder why business owners make accounts for their business or company in various social networking sites, including Facebook, Instagram, and Twitter. And it doesn’t stop right there. Some businesses even go as far as exploiting certain business tactics such as buying Twitter followers in order to have a larger audience.

Why People Buy Twitter Followers

One reason why people do this is because of the fact that one’s posts that have more retweets tend to have better rankings on Google. This is a good thing for businesses, as they not only get to shout their offer to people who have Twitter, but to others who don’t have an account.

In addition to that, the public thinks that a company who have many Twitter followers has social proof, especially if it gets lots and lots of retweets. A company who has lots of Twitter followers give the impression of it being a VIP of sorts. The tweets of a business or company can very easily go viral in a matter of minutes, and this creates a lot of buzz and attention to the company. It also brings in good public relations, as well as an increase to the number of people who can be interested in the package of product or service being offered.

Even if the company’s followers are fake, the fact is that it still creates a lot of media attention. A big boost in one’s Twitter followers can easily turn a small amateur company into a big business conglomerate at once. As stated earlier, a company who has a lot of followers look like a big boss in the industry. So even if the followers are fake, it doesn’t really matter anyway.

Other Ways to Increase the Number of Followers (Aside From Buying Them)

If you’re not comfortable in buying Twitter followers, you can always increase the number of followers organically. There really are no ways to boost the number your Twitter followers overnight. It takes time and a great deal of effort to create a community that constantly engages with you.

Here are a few tips to help you get Twitter followers:

  • Monitor the social media scene to find out the people who are talking about you, then follow them. If they really are interested in your company, they’re more likely to follow you back.
  • Get to know those who talk about you. It’s a generally good idea to show them that you also want to know them more; this creates a sort of ‘bond’ between your company and the customer. They will follow your company and engage with you more often now.
  • Give the public reasons why they should follow you on Twitter. Always make your tweets count, and keep every tweet straight to the point.
  • Get someone whose task is to focus on your Twitter account. It will help you in managing your account, plus your customers can also correspond with the same person.

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To Buy or Not to Buy SoundCloud Plays

March 14, 2014 6:54 pm | Digital Media, New Media |

Music Beats Headphones 122/365You should know that the internet pretty much has the answer for any question you have. It’s not a question if the solution exists, often it’s just a question of ‘do you know where to look’. The option to buy SoundCloud plays have existed for some time. A lot of people will find this fact very useful, especially that SoundCloud is the most commonly used website when someone wants to promote music. The sad thing is, not everyone is aware that there are companies who offer this convenient option.

But why would somebody want to know how to buy SoundCloud plays?

Is it the same as cheating?

Rather than dwell on the ethical side of things, we’ll park that thought for a second and first talk about the benefits one expects from buying SoundCloud plays.

Enhances Users’ Trust

People dream of having many listeners to every audio file they upload in SoundCloud. It happens, but it takes a lot of time, patience and good music to build the level of trust required on this. Many people are interested in finding out whatever shortcut available. Buying SoundCloud plays are at the forefront. If this is the first time you’ve heard this possibility, then take advantage of it today. Try shelling out a measly amount to see if it works.

Acquire More Comments

More comments means more engagement. A lot of engagement means that people are interacting with your uploads. This puts your music at the top spot when someone is in search of good music. Since web algorithms automatically highlight those that people are engaging with. It functions a lot like Google. If a web page is being visited by many, Google’s algorithm understand it as a page that is being enjoyed by those who visits it. Thus, it places it premium real estate — it gives the website higher page ranking. That same magic works in SoundCloud. Therefore, the ability to buy SoundCloud plays should not be taken lightly.

More Visitors to your Website

Having many followers on SoundCloud also boosts the traffic you should get on your website. Even better is the additional conversion you should be getting on your website. Buying SoundCloud plays are like hitting two birds with one throw (only in this case, what you’re doing is actually good).

This brings us to the question whether the practice is ethical or not. We’ll answer this by asking you another question. Do you think it’s bad to cut the lines in a concert if you secretly found a backdoor no one is using?

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Buy Twitter Follower as a Means of Advertising?

February 5, 2014 8:48 pm | Media Posts, New Media |

Twitter

Twitter is one of the social media where several individuals interact via tweets. This implies that for you to have a perfect communication with your followers, you must be having as many followers as possible. Your followers will be in a position to see your profile and your tweets. There are those individuals who buy Twitter followers. They have many reasons for doing that. Some of the people view it as a waste of resources but that is not the case. The buyers will experience many benefits based on their main goals of buying them. What are some of the reasons behind the buying of many Twitter followers? Here are some of the key reasons that most of the buyers have:

1. It Will Boost Your Popularity

There are those individuals who like popularity. Social media seems to be the best place for them to hold as many fans as possible. For example, musicians or the politicians will want to be popular. They will always want the public to recognize what they have done out there. They will have to buy the Twitter followers to have many fans. When they buy followers, every comment they share on Twitter will be available to all his/her followers hence gains a lot of popularity.

2. It Is a Means of Advertising

There are those individuals who are doing online business. They will always want to take in as many clients as possible. Twitter is a place to look for such people. This means that they will have to buy the Twitter followers to promote his/her products to many clients. They will usually buy the followers who are likely to purchase their wares. When they do so and they advertise via the Twitter, it will be available to their followers who are also their potential customers. In most such cases, business people will post the website in their Twitter where their followers will follow that link and access the products they sell.

3. Having Many Twitter Followers Will Be a Perfect Source of Information

When your followers post on their Twitter account, you will be in a position to access the information. This will get you updated on the current issues, which otherwise you would not have known. There are very many cases where people get the information from the social media concerning the emerging issues and trends in the real world. This is very effective when you have many Twitter followers and that happens to be one of the reasons as to why most people buy the Twitter followers.

4. Self-satisfaction and Prestige

There are those people who buy Twitter followers just for prestige and for self-satisfaction. Such individuals will not feel good when they are lonely, especially in a social media. They will feel great when other people comment on their posts and even when they see the tweets of other people. Such people will end up buying the Twitter followers to interact with them when they are lonely and bored. They will be satisfied and feel the company they take when they are alone.

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Top Tips for Using Facebook

December 22, 2013 3:48 am | New Media, Old Media |

facebook enganchaToday, Facebook has become synonymous with social media because of the immense popularity of Facebook all over the world. All types of businesses, small businesses in particular, are using Facebook as the most important social media-marketing tool to drive traffic to their business websites, nurture relationships with existing and potential clients and market products and services. Here are some important tips for using Facebook.

Use the Current Network You Have

If you are just starting out your Facebook account and profile, use the email list you have to connect with people who have joined your email list. It is the first step to build your online presence on Facebook. If you have a business, you can create a separate business account or profile with Facebook and network with your existing connections.

Add a Facebook Page on Your Blog or Website

If you have a personal or content-based moneymaking blog or website or have a business blog or website, help your blog and website visitors or customers find you. You can add a Facebook page easily on your blog or website. When your customers or website visitors click through the Facebook page they will be able to interact with you on your Facebook profiles and talk about you, your business’s brand, goods and services you offer. Some of your customers might invite their friends or followers on their Facebook profiles to visit your Facebook account and eventually visit your blog or website.

Share Your Facebook Page with Your Friends and Family

You can tap into the larger Facebook network by simply sharing your Facebook page with your friends and family. So, make sure to recommend your Facebook Page to your friends and family to build a larger fan base.

Share Your Facebook Page Link on Other Social Media Sites

Share a link to your Facebook Page on other popular social media and networking sites such as Twitter, Google+, LinkedIn, Pinterest, and others. When users on other social media sites will see your Facebook Link, they will most likely visit your Facebook Page and visit your blog or website eventually increasing traffic to your blog or website or buying goods and services.

Take Your Facebook Page Offline Too

You can use your Facebook Page offline too and reach more people online to visit your Facebook profile, and your blog or website. Use your Facebook Page on all of your print marketing materials such as business or visiting cards, menus, signs, t-shirts and anywhere you find it possible to do so.

Conclusion

Using Facebook, you can attract more visitors or potential customers to your Facebook profile and sell merchandise or offer services on Facebook or on your blog or website. The same way people buy Twitter follower, Facebook fans can be bought as well. If you apply the above tips for using Facebook, you will benefit greatly by using Facebook as a great social media and Internet marketing tool.

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Is It Time You Do An SEO Overhaul?

November 17, 2013 5:26 am | Media Posts, Old Media |

English: websiteAn SEO specialist’s most critical skill is to be unfazed by change. It’s because in this industry, change is the only thing that remains constant. Look back five to ten years ago, the landscape of SEO was completely different. Back then when you want to have a website ranking good on a website, all you have to do is stuff as much of your intended keyword as you can. And a lot of people are guilty of it when that tactic was still allowed. They do it in the extent that their content often doesn’t make sense anymore. If you try anything close to that nowadays, Google will quickly notice and penalize you so that you wouldn’t even think of doing it the next time.

Optimizing a new website you’re still in the process of building from the ground up is manageable. There are plenty of guides published on the internet each day to instruct you of the latest SEO strategies. Sometimes you might lose track of what right, but in general, you only have to wrap everything you’ll do on one thing – quality. If you do that, Google claims that their search algorithm will take care of its proper ranking by itself.

That’s nice to hear, but what if you’re website is already several years old and the strategies that you’ve applied to it almost seems random. You’ve given so many strategies to your blog or website throughout its course that you don’t even know where to begin to try and gauge whether you need an SEO overhaul.

Having said that, here’s how you judge a website if you’re thinking of overhauling your SEO strategy.

Step 1 Monitor your inbound links

We can still remember the time when all that matters in SEO was the number of inbound links your website had is all that matters. Sadly, too many website owners took advantage of it and milked it for all its worth. They set about creating websites themselves that contained no useful information just to raise the number of inbound links their main website have. Because of this, it mucked up the quality of the entire internet. Google had to make drastic changes. So they put in place even more ranking signals for their search algorithm to determine a website’s worth. Currently, Google claims that there are over 200 ranking signals that their search algorithm looks before it decides where to place your website in its ranking. If your website still uses the old way of taking full advantage of inbound links to the point where it even has links from spammy sites, it needs an overhaul.

Step 2 Ensure SEO technical Structure

In this step, you’ll need to audit your site using the following questions:

  • Does it have a sitemap?
  • Is it search engine spiders’ crawlable?
  • Does it have trouble loading quickly?
  • Does every page contain meta tags, compelling titles, and ALT image tags?
  • Is it made of clean HTML?

If you get your website hit with several of these critical mistakes, and so it’s time for a renovation.

Step 3 Evaluate your SEO Strategy

This step involves assessing whether the strategies in effect on your website is still applicable in today’s version of search engine algorithms.

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How to Better Engage the Twitter Followers That Matter

November 9, 2013 9:33 pm | Business Media, Media Posts, New Media |

English: Red dots are locations of Flickr pict...

English: Red dots are locations of Flickr pictures. Blue dots are locations of Twitter tweets. White dots are locations that have been posted to both. (Photo credit: Wikipedia)

You may have heard or read it elsewhere, but it is good to repeat this marketing message here that, the most effective way of converting a person into a customer is to build trust. You build trust on twitter by becoming an influential person, buying Twitter followers and properly targeting followers who have the most impact on your business bottom line. This article is a practical solution to a person looking at how to better engage the twitter followers that matter.

Make the engagement be about them

When you are on twitter, you are most likely looking for the attention of your followers. You will not get it by being so focused on yourself or your business. What works is an honest inquiry into their daily activities to seek ways of relating to them and even helping them. Everyone wants the attention to be on them, and if you give them the attention, they will be happy to reciprocate the favor.

Mention them in your updates

In as much as you are delivering your marketing pith, include them in the context and they will be glad to be part of your business. Sometimes, you can just have simple gestures of kindness that go out to your followers. This can be greetings, wishes and congratulatory messages. Have many of these updates mentioning many followers together, or specific ones in particular. Follow your followers and take part in their greeting, good-night wishes and other subtle human gestures that help to keep your brand visible. Your twitter profile is already your brand, so there is no need to mention it again in the update.

Retweet or reply to their updates as a friend

Your goal is to offer a human touch and build trust with each update or reply. To do this, you need to use twitter like everyone uses it. Reply to people when they mention you in their updates. Take part in #hashtag challenges or mentions. Where appropriate call out to your own #hashtags and support worthy causes. When your followers see you in other initiatives within twitter, they trust you more and will engage with you on a more serious level.

Initiate conversations and then be flexible in your subsequent reactions

As you follow the previous hints on building better relationships, you will understand that your followers will not mention you at all times. Their lives do not revolve arround you all the time. To keep them coming back to your updates, you need to start talking to them directly. If you also follow them, you can send them private messages. This is only necessary, if you need discretion. Otherwise, you need to have a tendency of placing @replies in your twitter updates, where you call out to a particular person so that they can reply to the tweet. After that, the conversation can continue based on what they say. If you buy twitter followers, you need to be the first one to initiate the conversation.

Always include a call to action in your messages

Lastly, you have to tell your followers what you want them to do with your tweets. If you need them to retweet, say it in the tweet. If you want them to follow a link, tell them in a straightforward way. You will get better conversions of your messages, if you include a call to action on each.

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