More and more companies are harnessing the power of social media in terms of promoting their online presence. This is a far cry from how businesses promoted themselves as recently as six years ago. They would spends a big amount of money on newspaper ads, radio mentions and even TV airtime – which could amount to tens of thousands of dollars. When things go wrong or when there is something huge to promote such as signing a celebrity endorser, a public relations person is employed to handle the job. This person spins press releases, goes on TV for interviews guestings. It was expensive, it was tedious, it is also outdated.
One of the admirable things about social media is that it places everyone on equal footing. The small restaurant page may be getting the same if not more traction than the large fast food chain. It’s all about how people respond to the business and how well the business responds to them. If the small restaurant constantly posts pictures, sends coupon discounts or alerts via email and social media, there’s no reason why this place cannot become the most popular joint on the block. Who doesn’t want a decent, freshly prepared meal made with fresh produce anyway? People like knowing what you have and what you can offer them as opposed to just ordering from a fast food menu. In this day and age when people are conscious about what they eat, giving them healthier options for a reasonable price is just what they want.
Going back to online reputation management and how it generates a solid and successful online presence, engaging your audience or market is key. Reply to comments, acknowledge tweets, like shares and posts showing your establishment and so on and so forth. Being in the here and now is what makes people come to you. They like being informed of sales or specials between certain hours or being sent SMS alerts about free drinks on ladies’ night. If it’s too much for one person to handle, you can opt to use an online reputation management tool or software and have it run by people who have been doing this for a long time.
You can learn more when you go to www.loadspark.com and find out more about online reputation management. Your company or business needs to be one step ahead of the competition, and being responsive to your audience can be your edge over everyone else.