Do you remember as a kid when you had this event in school, normally on Fridays, called ‘Show and Tell’? It is the concept of where you would bring something from home and present it to the classroom, by showing it to them and then explaining the significance of it. Well, today that is sort of the way we think about video marketing for your business. Very similar concept but basically is more of a “show”… “don’t tell” approach. People want to ‘see’ not ‘read’ what you are pitching.
Today people are very visual and want to be shown something, not told something. From a marketing standpoint the emphasis is always on your messaging. Video has a great way of grabbing the attention of users and sucking them in, as long as the story line is appealing and memorable. Have you ever heard the saying, “Facts tell, but stories sell’ – This couldn’t be more true. Video storytelling can be a great marketing tool for conversion of sales and clients. Once you have your video, proper marketing is next.
Traffic is always the variable that dictates profits. You should use video platforms like YouTube, Vimeo, DailyMotion, and similar to upload and host your videos. Then you can utilize services that sell video promotion to help boost your stats so that when natural users find the video, it doesn’t look like they are the first ones to see it. It makes it appear to have gone viral and got the interest of others. On YouTube, you can buy views, likes, shares etc from reputable companies. To further give credibility to your following appearance you could also buy Youtube subscribers. This way anytime you publish a video to your account it will alert your subscribers to the new content. This can get you immediate traffic each time you launch new content.
Another platform that can be used to share your videos on is Facebook. This is a platform where you already have a group of family and friends that you can share “posts” to. Posting a video, for example, to your business page is great for the fans of your site, but for additional traffic and views on it you can share the business post on your own timeline. If you need help with Facebook marketing you could buy Facebook post likes to get things started.
Any time you need to promote your videos, determine the best strategy and then execute. Explore all your options and possibly even consult with an expert before implementing anything. Trusting your strategy and getting guidance can prove in the long run to be profitable. Getting help from a reputable internet marketing company is key.